Things To Know About Mike Plotkowski, SF Luxury Realtor
Mike’s passion for real estate began as a child vacuuming apartment building hallways. He has nurtured this passion into diligent advocacy for his buyers and sellers alike. Mike doesn’t just like to sell homes, he enjoys sharing his love for serial renovations with clients who may not yet see a home’s unique potential. He wants his client’s dream home to become their future reality. Mike’s concierge-level service allows his clients to achieve the smoothest transaction possible on the terms most favorable to the client. Mike also understands his clients’ lifestyles.
Mike makes sure his clients are backed by top performers in the industry, to ensure that he can always provide ultra-luxury concierge service. As a member of Corcoran Global Living, he is part of one of the most productive agencies in SF. Additionally, his own personal team of consummate industry professionals will be hard at work for you, using best practices to keep your transaction on track and running smoothly, and ensuring that you are advised of every step of the process.
Mike understands the niche market of luxury San Francisco homes, and leverages the power of technology to connect buyers with the lifestyles they desire, and sellers with the right buyers.
For his sellers, Mike has secured a generous digital marketing budget that allows him to create marketing plans to wow even the savviest of potential buyers. His massive-impact plan is meticulously planned for each step of the process, including the critical pre-launch content creation stage. For his seller clients, Mike is so committed to marketing that he engaged an advertising agency expressly for his team, to be put to work for you!
Mike and his team guide their sellers every step of the way, from pre-market home preparation to the close of escrow. He implements proven processes to reduce the tasks a client must complete to finish the selling process. He frees the client from many of the inconveniences commonly associated with a house sale, allowing them to focus on the positive outcome rather than worrying about the purchase and sale process. His sales team undertakes a comprehensive 15-step pre-launch plan to confirm your home is market-ready. This includes curb appeal and decluttering assessments, pricing strategy, and even confirmation that all necessary sales disclosures are prepared. Mike and his team will coordinate home staging and professional photography to provide buyers with the best first impression. His particular interest in renovation and improvements are an added value for sellers, as he can advise you on potential high ROI upgrades and staging. Once your home is market-ready, Mike will create his signature comprehensive marketing plan.
The plan he will create for your home sale will include both digital and non-digital components. When listing your house, your individualized plan will include a digital marketing campaign, sometimes placement in print advertisements, and six key planned events. The marketing campaign includes multiple spheres of influence to reach the broadest audience, including personal contacts as well as local and national advertising platforms like the New York times real estate channel. On a local level, your home will be announced to and available for preview by more than 250 company agents, as well as over 3,000 people in Mike’s personal sphere of influence which extends to local, national, and international potential buyers. The broader campaign will broadcast to over 40,000 national agents.
Using an online behavior-modeling campaign, Mike and his team can direct your home’s digital traffic to the right buyers. The digital marketing component includes promotion boosting on multiple social media sites and SEO usage, as well as exposure to targeted, optimum buyers. Additionally, your personal property listing website is broadcast to any Android-based phone which is located within 100 yards of the property, and your “for sale” sign will have an easily-scannable QR code. Once launched, he will continually monitor and optimize your digital listing presence.
By implementing this approach, Mike’s sellers obtain on average 18% above asking price more than the average realtor.
Mike builds on his understanding of buyers to benefit both his buyer and seller clients. Buyers want to envision themselves living in the space they are buying. They think of where their artwork will go; they want to fall in love with where their children’s “book nook” will go; they visualize where they will entertain friends for al fresco dining. In addition to in-person viewings, Mike and his team ensure that buyers wanting to access your home virtually will be able to see a lifestyle video, 3-D tour, and floor plans – so they want to pack their boxes and move right in!
For his buyers, Mike seeks to build true relationships. He is committed to finding them the perfect home for their intended lifestyle. He believes in active listening to confirm what is important to the buyer in a home, and uses this information to sift through all available listings. He can then present the buyer with options for a home that fits their wish list. He is committed to representing the buyer at every step of the transaction, and will coordinate showings and assist with contract negotiations. His keen insights and the breadth and depth of his industry knowledge provide him with the ability to guide and advise even the most discerning client.
Buyers and sellers working with Mike will reap the benefits of his experience, professionalism, and collaborative efforts. His dogged determination and commitment to providing superior customer service make him a perfect fit for clients seeking concierge real estate service.
