Massive-impact Marketing Plan

45 steps to get your home in front of the right buyers.

Pre-launch Plan

My 15 steps to prepare for launch

  • Step 1

    1

    Make recommendations on how to best showcase the property

  • Step 2

    2

    Assess curb appeal and declutter

  • Step 3

    3

    Consultation on investment upgrades for highest return

  • Step 4

    4

    Assess comps and market conditions to create a pricing strategy for you

  • Step 5

    5

    Review the netsheet with you

  • Step 6

    6

    Help with signing of listing contract and paperwork

  • Step 7

    7

    Help fill out disclosures

  • Step 8

    8

    Schedule home and pest inspections

  • Step 9

    9

    Setup staging consult and implementation

  • Step 10

    10

    Engage professional photography

    Retina displays, tablets and phones, glossy magazine spreads – a property for sale today has to look stunning on all of them and more. Why leave anything to chance?

    We leave no stone left unturned when hiring our professionals to create a magical first and lasting impression.

  • Step 11

    11

    Capture aerial footage if appropriate

  • Step 12

    12

    Shoot lifestyle video

  • Step 13

    13

    Create virtual 3-D tour

  • Step 14

    14

    Draw floor plan as needed

  • Step 15

    15

    Announce property to 250+ company agents and make available to preview

Launch Digital Campaign Plan

My 15 steps to get your home in front of the right buyers

  • Step 1

    1

    Schedule coming soon promotions

  • Step 2

    2

    Enter compelling details into MLS

  • Step 3

    3

    Conduct high-investment, promotion boost to multiple social media sites

  • Step 4

    4

    Target marketing to optimum buyers searching online

  • Step 5

    5

    Launch online behavior modeling campaign

  • Step 6

    6

    Implement search engine optimization

  • Step 7

    7

    Retarget marketing to buyers looking at like properties

  • Step 8

    8

    Promote listing on New York Times real estate channel

  • Step 9

    9

    Publish listing on corcoran.com with 35M annual page views

  • Step 10

    10

    Email listing to 40,000+ California Realtors

  • Step 11

    11

    Boost across the web on thousands of high traffic websites

  • Step 12

    12

    Expose listing to 3000+ circle of influence

    Retina displays, tablet sized phones, glossy magazine spreads – a property for sale today has to look stunning on all of them and more. Why leave anything to chance?

    We leave no stone left unturned when hiring the best professionals to create the magical first and lasting impression the purchaser will fall in love with when they find your property listed.

  • Step 13

    13

    Track and optimize your digital listing presence

  • Step 14

    14

    Broadcast property website to all android phones that come within 100 yards of home

  • Step 15

    15

    Install for sale sign with QR code linking to website

Syndication – Online Domination

Buyers start their search online.
Now more than ever, online domination is key to getting maximum exposure and top dollar.

  • I will make sure my listings appear in all the right places.
  • I will reach out to wherever the buyers are, locally, nationally, and internationally.
  • I will provide maximum exposure on the web syndicating across the most popular websites. 

Syndication – Online Domination

Buyers start their search online.
Now more than ever, online domination is key to getting maximum exposure and top dollar.

  • I will make certain listings appear in all the right places. Your home will be listed on 70+ real estate sites, with the best images, and 360 degree technology.
  • I will reach out to wherever the buyers are, both locally, nationally, and internationally on the popular on-line search sites .
  • I will provide exponential exposure by using search engine optimization (SEO) and by syndicating your listing across the internet’s most popular real estate websites. 

    • Print Campaign And Events

    Print Advertising

    9 (optional) print advertising opportunities

    • Real Estate Times Magazine
    • 7x7 Magazine
    • San Francisco Magazine
    • Homes & Land Wine Country
    • Press Democrat
    • San Francisco Chronicle
    • New York Times Real Estate Section
    • Sonoma County Gazette
    • California Home & Design

    Events

    6 key events to help sell your home

    • Step 1

      1

      Schedule & advertise the first public open house.

    • Step 2

      2

      Host virtual open houses on Zoom

    • Step 3

      3

      Host private showings (virtual and live)

    • Step 4

      4

      Give brokers tours

    • Step 5

      5

      Host special events

    • Step 6

      6

      Request event feedback

    Ongoing Efforts

    My 8 steps to keep your listing active and progressing towards a sale

    • Step 1

      1

      Field appointment requests and show the property.

    • Step 2

      2

      Emphasize the properties positive attributes and inherent value

    • Step 3

      3

      Engage with agents regarding disclosure package questions

    • Step 4

      4

      Compile regular reports of showings, web traffic and broker/customer feedback.

    • Step 5

      5

      Revisit marketing plan as appropriate

    • Step 6

      6

      Constantly monitor the market to ensure your property is well positioned

    • Step 7

      7

      Present and negotiate all offers

    • Step 8

      8

      Shepherd escrow through contingency process

    mikeplot@yahoo.com

    DRE# 01222798

    415-505-1029

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